1. General information about cookies
The company can also use its own cookies and the cookies of its advertising partners to advertise its products and services to relevant visitors elsewhere on the Internet (i.e. not just on its own website), whereby the company does this only when granted the consent of an individual visitor to install optional cookies that are provided to the company by its advertising partners.
Agreeing to the installation of cookies can also offer you certain advantages as a visitor, such as saving your settings, filling out various forms with pre-prepared entries, a better adaptation of the website to your device or your needs, etc.
When visiting our website a pop-up window shall notify you that with the exception of the installation of our mandatory cookies, that are required for the normal operation of the website (e.g. cookies for saving your settings, adjusting the display dimensions of the website to your device, etc.):
Do not click the buttons for installing individual types of cookies when visiting our website if you do not want cookies to be installed on your device when visiting our website. Should you wish to remove the cookies that might have been installed previously, please follow the procedure laid down below.
Removal or blocking of cookies may result in the suboptimal operation of this website.
|This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
|The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
|This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
|This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
|This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
3.2.1. ANALYTICAL COOKIES
In this case, the IP address of visitors from within member states of the European Union or in other contracting states of the Agreement on the European Economic Area is already being shortened by Google and thus being anonymized. Google may transfer this information to third parties if required by law or if third parties process this data on behalf of Google. However, Google does not claim to associate the IP address with any other data obtained by Google. The installation of the relevant cookies can be disabled by selecting the option to disagree with the installation of this type of cookie when you are asked to offer your consent to analytical and other optional cookies. In this case, the site may not be fully functional for your use. The pseudonymized user profiles will not be merged with personal data about the bearer of the pseudonym without his explicit consent. You have the right and the option to opt-out of data collection and data storage for the purpose of web analytics at any time with future effect by installing the Chrome browser add-on to disable Google Analytics: https://support.google.com/analytics/answer/181881?hl=en.
Google Analytics for Remarketing
The Google Analytics tracking code implemented on this site has been enhanced with Remarketing for Google Display Advertising, a service that analyses user behavior across the Google Display Network. With the help of this service, various cookies (e.g. the Google AdWords cookie) document your past visits to other sites whose providers have also joined the Google Display Network. Our AdWords ads use these analytical data in connection with search queries on Google Network sites, so that they may be more targeted, optimized, and promoted through ad settings. By analyzing cookies from other providers (e.g. Google AdWords cookies) we can better tailor our online campaigns to our visitors and their interests. In particular, Google will use this information to provide and display advertising features, such as remarketing, generating reports on displayed ads, or creating Google Analytics demographic and interest reports. Google will also transfer this information to third parties if required by law or if third parties process this data on behalf of Google.
This website uses the following Google AdWords features:
• re-advertising (remarketing)
• interest categories and categorization by demographic characteristics (e.g., age, gender)
• similar audiences
• other types of interest-based advertising
We use these Google Adwords features to redirect visitors to this site from third-party websites or Internet users with specific interest profiles based on their internet usage. We do not collect personally identifiable information with our cookies, remarketing lists, or other anonymous IDs.
If you do not want this, you can disable it through the Ads Preferences Manager or download the browser plugin available at http://tools.google.com/dlpage/gaoptout?hl=en.
Conversion measurement with Facebook Pixel
With your consent, we use the "visitor action pixel" which is provided to us by Facebook Inc. 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook") on our website. In this way, the behavior of users can be tracked after they have been redirected to our website by clicking on a Facebook ad. This process is designed to evaluate the effectiveness of Facebook advertisements for statistical and market research purposes and may help optimize future advertising efforts. The data collected are anonymous to us and as such do not provide us with any conclusions about the identity of the users. However, the data is stored and processed by Facebook in the manner specified at the link below: https://www.facebook.com/policies/cookies/.
In view of the above, it should be pointed out that Facebook has the capability to link the received data with the relevant user profile of the visitor, and that Facebook may also use the data for its own advertising purposes. By consenting to the use of said cookie, you enable Facebook and its affiliates to display ads on and off the Facebook website. It may then also be stored for these purposes as a cookie on your computer. Regarding the use of the visitor action pixel, consent may only be given by users who are older than 13 years of age.
You may choose which cookies to install through our cookie pop-up. You can also control and change cookie settings in your own web browser.
For more information on cookie settings select the web browser you are using: